Located in West Hollywood California, Gracias, Madre serves authentic Mexican food with surprising twists. The company’s advertising presence is solely on Instagram. This campaign takes them out of the digital world and into a more tangible media.
The promotional glass celebrates one of the restaurants fan favorite drinks, The Puff Puff Pass, permanent stay on the menu. The curve in the side of the cup allows the customer to easily hold the marijuana joint that is served with the cocktail to be easily held while the drink is being consumed.
This visual narrative on consumerism shows how mass and cheap production can take a great product and make it mediocre. How some brands can take the great potato and turn it into something that makes your hands smell like the inside of a mini van on a hot summer day. On the opposite end of the fast food spectrum (leaning more towards the actual sit down restaurant), some icons have taken the potato and made it into something so versatile that it can be dipped into a shake or stacked like a log cabin.
Big O Kitchen
Big O Kitchen, originally named Big O Cafe, is a family run business in Grand Rapids Michigan that was in need of a brand redesign.
This brand redesign took a company that was struggling to find consistency, and transformed it into something recognizable to the consumer. The brand graphics encapsulate the name wherever the customer looks with an iconic curve of the O.
Mid-Century Modernism, the subject of this publication, had never conformed to traditional standards and neither did this project. Abandoning the conventional booklet format, these sculptures serve the same function in a different form.
Each sculpture was custom made for its subject of focus, reflecting the content printed on the panels. Along with the unique shape and build, a typeface was also produced to mimic the hand craft of the era for the publication.
These dual posters are a tribute to the two cities that I have studied graphic design in: Grand Rapids, Michigan and Malmö, Sweden. Both hand-lettered typefaces were inspired by found architectural typography. The flowers that surround the type on each poster represent the foliage that I would see on my walk to school everyday.
Farm Sanctuary is a non-profit organization that relocates abused farm animals to a happy and healthy environment. This advertising campaign puts a spin on the traditional farming industry.
Teaming up with Silk, almond milk containers were made to help raise awareness. Farm Sanctuary will receive ten percent of the profits from each sale.